Corporate Culture System

From the very beginning of the business, Xinfengming has paid great attention to the shaping of the enterprise's "essence, spirit and spirit". Through the gradual improvement of the corporate culture system, the common core values unite people's hearts, so that all employees have a common value pursuit, a common vision and mission, and form a strong driving force for the healthy and rapid development of the company.

Enterprise mission

Enterprise mission

Produce high-quality fibers, create a better life

Enterprise Vision

Enterprise Vision

To be the most professional fiber supplier

Entrepreneurial spirit

Entrepreneurial spirit

Try your best and struggle to move yourself 

Core values

Core values

 Create maximum value diligently

Enterprise quality concept

Enterprise quality concept

pragmatic quality, innovative quality

Enterprise Management View

Enterprise Management View

Humanized, scientific, institutionalized, and professional

Enterprise safety concept

Enterprise safety concept

Accidents come from paralysis, safety comes from norms

Company Talent View

Company Talent View

Encourage the quality of honesty and harmony. 

Value employees and love talents. Attach great importance to talent and assign them properly

Company Image Spokesperson

Xinfengming brand spokesperson: Xian xiaomei, Wei xiaobao


As an enterprise with its own cartoon image in the chemical fiber industry, "Xian xiaomei, Wei xiaobao" has raised Xinfengming's attention and favorability externally; it has shaped corporate culture internally and gathered internal strength. This image derives all kinds of peripherals, such as short videos, emoticons, four-frame comics, posters, etc., through the way of entertaining, not only runs through all aspects of corporate culture promotion, but also assumes social responsibility and enhances corporate reputation and reputation .


Image interpretation:

Phoenix feather: feather crest, epaulettes

Silk cake: ears, props, satchels, backpacks, ornaments

Xiangyun: Place beautiful expectations

Name source:

Xian xiaomei, Wei xiaobao

The first word of the two names spells fiber, which is the industry Xin Fengming is engaged in.

"Mei" is taken from the corporate mission-"Provide high-quality fiber and create a better life"

"Bao" means precious and cherished

Cultural Activity

The company always adheres to the management philosophy of "humanization, scientification, institutionalization, and specialization", emphasizing people, loving talents, knowing people and making good use of them. Through basketball games, party activities, Spring Festival gala, learning and training, labor competitions and other activities, we will enrich the lives of employees, guide them to form healthy and progressive values and lifestyles, and create a new and exciting new world of culture.
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Theme Year Event

Beginning in 2007, the company launched a theme year event, aimed at stimulating the sense of ownership of the majority of employees with higher requirements and making better contributions to the development of the company.

2023

Fight Breakout

2022

New vision

New duty

New responsibilities

2021

Cultural development New start 

2020

Breakthrough

2019

be the better one

2018

Everything starts with change

2017

Value System

2016

Three growth

2015

Index deepening

2014

Index management

2013

Management improvement

2012

Management norms

2011

Strive for double hundred

2010

Job responsibility

2009

Quality improvement

2008

Performance appraisal

2007

Management innovation

Social Responsibility

Beginning in 2007, the company launched a theme year event, aimed at stimulating the sense of ownership of the majority of employees with higher requirements and making better contributions to the development of the company.
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